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Below are excerpts of the latest Allard news - just click a headline to read the whole story. If you own an Allard and would like to know more about it, please click here to contact us. We hope you enjoy the site!
Saturday, April 7, 2012 at 12:24PM Here's a great letter from January 30, 1950. Mr. Davis is writing to Al about Roy Richter who's Bell Auto Parts have been given the rights to sell the J2...the only problem is that Bell Auto Parts is located within Moss Motors' exclusive sales territory. Additionally, Mr. Davis also outlines all of the exterior paint, interior leather, and cloth top colors. Click here or the photo below to view the pdf.
Wednesday, April 4, 2012 at 9:45PM Apart from being a shrewd businessman, Al Moss was also a historian. Whereas most Allard dealers tossed out their old papers, Al saved a treasure trove of air mail letters and telegram correspondence between himself and the Allard Motor Company. We are pleased to announce that Al has passed this documentation onto us so we can share them digitially with all Allard enthusiasts. Over time, we'll share the more interesting documents.
To get us started, here's a letter from the Guv'nor himself. This is the only letter from Sydney addressed to Al. All other correspondence was from either Mr. Davis (Export Manager) or the Service Department. Click here or the image below to view it as apdf. Enjoy!
Sunday, March 18, 2012 at 10:19PM 
I know we’re a tad late celebrating the 80th anniversary of the Ford Flathead (March 8, 1932), but I couldn’t pass up a chance to pay tribute to the engine that made Allards what they are. When most people think of Allards, they think of the “Cad-Allards” that were so dominant in the early 50’s. However, it was the Flathead that started the legend.
Tuesday, February 21, 2012 at 9:09PM 
"Flying airplanes taught me a lot about motors and motor oils," writes Fred Warner of Detroit, Mich. "So when I bought this new Cadillac-Allard J2X - for both road race competition and ordinary day-to-day driving - I naturally chose Gulfpride H.D. for the finest all-around protection."
Friday, January 27, 2012 at 8:22PM 
There's probably no better way to commemorate Sydney Allard's win in the 1952 Monte Carlo Rally than by posting a firsthand account of their ordeal. The author is unknown, but it's assumed to be either Sydney or Tom Lush. We've also included photos of the rally that we doubt you've ever seen. Enjoy!
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The crew for this Rally consisted of Sydney Allard, Guy Warburton and Tom Lush, and the crew arrangements were that Sydney and Guy should share the driving and Tom to be responsible for navigating and time keeping. The same crew had done the Rally previously and this arrangement had proved satisfactory.
We selected Glasgow as our starting point; the alternative starting places in Europe meant too long a time away from the office desk, and when the starting list was published we found we were the last but one to leave, there being 72 people; in front of us. Mrs. Allard and her sisters, who wore also driving in an Allard, were 15 numbers ahead of us and this order was of course kept until their unfortunate retirement some 300 miles from Monte Carlo.
Allard, Monte Carlo, Rally, Sydney in HISTORY Friday, January 20, 2012 at 7:45PM 
Over the next few days, we'll be celebrating the 60th anniversary of Sydney Allard, Guy Warburton, and Tom Lush winning the Monte Carlo Rally in an Allard P1. The event started on Tuesday January 22, ending on Sunday the 27th. For those of you unfamilar with the classic Monte Carlo Rally, the event was a long distance road rally which emphasized navigation and timing on open roads as opposed to the special stage rally format we have today. In 1952, competitors started the rally on Tuesday January 22 from select cities all over Europe. Start cities included Glasgow, Oslo, Stockholm, Munich, Palermo, Lisbon, and Monte Carlo. The Allard team chose to start from Glasgow because they felt it would provide the most favorable weather conditions en route to Monte Carlo. In 1952, the weather would play an important factor, with the Alps blanketed in thick snow the route would be treacherous. 328 teams started the rally...only 167 finished.
In over 100 years, only 5 Britons have won the "Monte" and only one driver has won in a car bearing his own name. The driver and car were both named Allard.
1952, Allard, Monte Carlo, Rally in HISTORY Sunday, December 18, 2011 at 10:36PM 
This ad for the Steyr was published in the December 1951 issue of MotorSport magazine. It's amazing to think what a year can make...just a year ago the car was offered for 1,000GBP. I bet Sydney never thought this creation would be worth a few hundred thousand dollars/pounds some 60 years later.
Allard, Motorsport Magazine, Steyr in HISTORY Wednesday, December 14, 2011 at 10:22PM 
Classified ad from the April, 1950 issue of Motor Sport magazine. One wonders if Sydney wanted to capitalize on his 1949 Hill Climb Championship or if he wanted to help finance his next project?
Allard, For Sale, Motorsport Magazine, Steyr in HISTORY Sunday, December 4, 2011 at 4:51PM 
In response to Erwin Goldschmidts letter and the feedback received, Motor Sport magazine Editor Bill Boddy put together a detailed analysis of US racing results from 1950 to determine the best sports car. Allard (Cadillac) vs. Allard (Ford) vs. Jaguar vs. Ferrari vs. Frazer-Nash. The article is very interesting and informative. However we must take issue with Mr. Boddy. After reviewing the handi-capped results, one could state that the Ferrari and Jaguar are better sports cars. BUT, if you add the Allard Cadillac & Ford results together, Allard is by far the best chassis in both the scratch and handicapped analysis. Click here or the photo above to view the full story.
